Misrui Founder Rocky Visits Rh's Headquarters in New York to Explore New Directions for the High-End Home Furnishing Industry
Rocky Visits Rh Headquarters to Gain Insights
Recently, Rocky, founder of Misrui, traveled to New York, USA, to pay a special visit to the headquarters of Restoration Hardware (Rh), a benchmark brand in the global high-end home furnishing industry, for an in-depth inspection and exchange. The trip aimed to experience Rh's brand core and design philosophy up close, absorb cutting-edge industry experience, and inject new inspiration into Misrui's high-end development path.
The Collision of Ultimate Texture and Design Ingenuity
Rh's headquarters building is not only the brand's operational hub but also an immersive display space for its "lifestyle aesthetics". Upon entering the building, Rocky was immediately drawn to the ultimate texture permeating every corner: from the sculptural installations created by renowned designers at the entrance to the themed exhibition halls distributed floor by floor, each area skillfully blends classical architectural elements with modern home functions. In the classic home furnishing exhibition area, he carefully observed Rh's iconic solid wood furniture craftsmanship — hand-carved textures, precise mortise and tenon structures, and leather fabrics treated with special processes. These details gave him a more concrete understanding of the "quality core of high-end home furnishings" and provided new ideas for Misrui in product color matching and material combinations.
Rh and Misrui Engage in In-Depth Dialogue to Explore the Future of High-End Home Furnishings
During the inspection, Rocky, founder of Misrui, held in-depth discussions with the design team and brand leaders at Rh's headquarters on core topics including "scenario-based creation of high-end home furnishings", "consumer aesthetic trends", and "brand value shaping". The Rh team shared practical experience in balancing classic and innovative elements in product R&D, and both sides agreed that the high-end home furnishing industry must adhere to quality and aesthetics, while looking forward to continuous communication and exploring cooperation opportunities. This visit is not only an in-depth learning of Rh's design and concepts for Misrui, but also a key step for the brand to broaden its horizons and deepen its high-end positioning. Rocky stated that Rh's pursuit of perfection in details and precise interpretation of lifestyle have provided valuable references for Misrui; in the future, the brand will integrate international experience with local needs, comprehensively upgrade products, spaces and services, and create higher-quality home solutions for consumers.
Designer & Customization
3/F, no.8,zhi' an middle road, jun' an town, shunde district, foshan city, guangdong province,china.